Vijayalaxmi is a distinguished career broadcaster with 35 years of service across All India Radio and Doordarshan. She retired as Director General of Doordarshan — the world’s largest Public Service Broadcaster — and is a proud Commonwealth Fellow.

Known for her versatility, she made a bold mid-career pivot to Sales & Marketing during Doordarshan’s cricket telecast era, accumulating a treasure trove of path-breaking stories from that world. One legendary example: navigating the audacity of running the tagline “Pepsi Cup brought to you by Coca-Cola” — a feat that took extraordinary grit and ingenuity.

Her life and career are, above all, a story of evolution.

In retirement, she took to social media with remarkable ease and enthusiasm. Arriving on Instagram as a former Director General, she swiftly transformed her presence into a captivating platform for saree storytelling. What began as a lifelong passion became something far greater — a quiet but powerful movement. By championing the saree as a garment, she has challenged the systems that render older women invisible, inspiring hundreds of women to rediscover the saree’s beauty, explore its rich history, and carry its tradition forward.

Today, she stands as one of the most beloved influencers in her space — and a storyteller without parallel.