Janki Sampat works at the intersection of technology, storytelling, and brand strategy — helping complex technology businesses translate what they do into narratives that people understand, trust, and remember.

With over 15 years of experience in B2B technology and IT services, she specialises in turning sophisticated capabilities into clear, compelling positioning that resonates across audiences — from customers and analysts to partners and talent.

Her career spans a rich breadth of marketing leadership — from driving brand and communications at Zensar Technologies across India and Europe, to heading Global Marketing and Industry Relations at Accion Labs and e-Zest Solutions, to her current role as Director of Marketing at CBTS, one of North America’s leading managed technology services companies.

Janki’s expertise covers enterprise brand strategy, integrated marketing, thought leadership, analyst relations, and go-to-market execution. What sets her apart is the ability to connect creative thinking with operational discipline — building brands that are not only credible and differentiated, but meaningfully aligned with business growth.

At the heart of her work lies a simple but powerful conviction: when strategy and storytelling come together, brands don’t just communicate better — they grow stronger.